Date: Fri, 16 Oct 1998 10:08:20 +0100
From: s-coote@dircon.co.uk (Stephen Coote)
Subject: GBA MARKETING SEMINAR pr

NEWS FROM THE GAYtoZ DIRECTORY


The Gay Business Association is running a MARKETING SEMINAR - open to all -
on Wednesday 21 October.

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When you're running a small company you want the best value possible from
your marketing and advertising budgets. After all, isn't that where your
future business will come from?

Actually, NO. On average, just 20% of your existing customers will generate
80% of your turnover. So how do you identify your best customers AND find
more for them? How "creative" can you be in your approach? How do you keep
track of them?
	There are few "secrets' in marketing but there are a host of principles
that have been proved to work time and time again, so why not come along
and discover in just a few short hours, AT LEAST 30 WAYS TO IMPROVE YOUR
MARKETING ACTIVITIES.

Ian Ramsden is a director of The HotHouse, GBA members and marketing and
direct mail specialists.Tel 0171 582 5850.

Marketing '98 takes place on Wednesday 21 October from 2-5pm.
Venue: St Albans Centre near Chancery Lane tube.

In order to attract new members the GBA is offering Special Deals for
non-GBA members. Reserve your place now, call Kevin on:  0181 675 8181

Stephen Coote

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Tel +44 171 793 7450,  Fax +44 171 820 1366
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