RULES OF ENGAGEMENT How we organize, how we speak to each other, ho we speak to the other side, how we speak to the press, how we speak to the public - a few rules for all occasions: 1. AVOID MEETINGS Meetings were invented by people terrified of making decisions. Choose a leader. Set Realistic Goals. Task People. Hold them accountable. 2. SPEAK IN ONE VOICE. Whatever the message is, everyone should know it and adhere to it. Be creative in how you express the message, but don't create a new message. This is especially true if you're involved in an electoral campaign. 3. OFFENSE, OFFENSE, OFFENSE. NEVER get defensive. Never get caught in the arithmetic of how many homosexual child molesters there are or are not. Talk about how terrible child molestation is. How many strong laws we already have to protect children. But never, ever get defensive. 4. TALK ABOUT THEM, NOT US. If the campaign is about them, we stand a good chance of winning. If it is about us, we'll probably lose. You can't undo in thirty seconds, fears that have taken thirty years to build up. Don't try. 5. NEVER TALK TO THE OTHER SIDE. The other side believes it is right. Period. The Bible tells them so. You cannot change people like this. Don't even try. Avoid one-on-one meetings. They will only frustrate you and ruin your dinner. In forums, where there is an audience open to argument, talk to the audience. Talk ABOUT the other side. But not TO them.