Date:         Fri, 29 Jul 1994 09:22:00 EDT


[The following is the response my partner and I received after sending a
letter to Nestle asking why the company pulled its ads from the
episode of "Northern Exposure" in which Erick Hillman and Ron Bance, the
show's gay couple, get married.  Does anybody know what Nestle makes
other than chocolate Crunch bars and that putrid stuff people put in milk
to flavor it "chocolate"? ]



                                                Nestle USA, Inc.
                                                800 North Brand Blvd.
                                                Glandale, CA 91203
                                                (818) 549-6818

May 29, 1994

Dear Mr. Cendo & Mr. Hamner:

Thank you for contacting us about our guidlines regarding advertising
and program sponsorship.

We at Nestle have a long-standing policy of pre-screening all programs in
which our commericals appear nationally and often decline to sponsor
programs which do not meet our guidlines.  We make it a point to avoid
program content which we consider to be highly controversial.  That is
why we declined to sponsor the May 2, 1994, episode of Northern Exposure.
A decision regarding program sponsorship is not a corporate judgment of
the validity of the program's content.  Given that Americans hold a wide
variety of opinions and points of view, we acknowledge that we cannot
please every television viewer all of the time.

We value the opinions of our consumers and have reported your comments to
our management.  We appreciate your taking the time to tell us your
concerns, and for giving us the opportunity to respond.

Sincerely,

Chris Cappiello
Consumer Correspondent