Subject: MEDIAlert! 02.15.97
From: [email-masked]
Date: Mon, 17 Feb 1997 09:19:01 -0500 (EST)

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INDEX:  "MEDIAlert!" for 15 FEB 97  [Parts A & B]

-ITEM 1:  "Dollars and (Non)Sense" [Simmons Market Research Bureau; UPI; Mulryan/Nash Advertising; Financial News].

-ITEM 2:  "Drag Teens" [Jerry Springer; TCF Newsletter; TransFagRag].

-ITEM 3: "Indecent Proposition" [Student Press Law Center].

-ITEM 4: "It's A Date" [Ellen].

-ITEM 5: "Reel Women" [MadCat Women's Film and Video Festival].

-ITEM 6: "Critical Mass" [Spin City; USA Today; Matt Roush].

-ITEM 7: "Promising Prognosis" [E.R.; Nash Bridges].

-ITEM 8: "Polluted Airwaves" [KFIV; Gay, Lesbian and Straight Teachers Network]. 

-ITEM 9: "Web Watch" [Blackout; If the Sun Were Queer; Open Prairie Syndicate; Laugh Lines Press; Mentoring Site for Gay, Lesbian, Bisexual, Transgendered Youth; The Lavender Lens; Task Force Online; Ultimate TV List].
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M   E   D   I   A   l   e   r   t   !
_________________________

February 1-15    Al Kielwasser

[ 1 ]

D O L L A R S  A N D  ( N O N ) S E N S E

The cant of a "wealthy gay elite " has become one of the more popular and persistent themes in the rhetoric of homophobia.  In perpetuating this lie, however, homophobes have been assisted by the efforts of self-interested marketers and lazy journalists.

Most recently, Simmons Market Research Bureau announced the results of it's "first-ever gay and lesbian market study -- conducted at the behest of Mulryan/Nash, "a New York-based advertising agency that specializes in reaching gay consumers."  Reported with less care than hype, the study's exuberant claims about homosexual wealth are not likely to break any new ground -- but only reinforce the foundations of homophobic myth.

In a press release headlined "Affluence of Gay Market Confirmed" (Feb. 3, 1997), Simmons touts the survey's results.  While the study claimed two major findings -- that homosexual consumers have lots of money, and tend to spend it on queer-positive advertising --  an exaggerated claim of affluence dominated the spin.

According to Simmons, "28% of the nearly 4,000 respondents reported personal income that exceeds $50,000" and "household income exceeds $100,000 for over one-fifth."  On the basis of such figures, Rebecca McPheters, president and CEO of Simmons, concludes:  "This study confirms the affluence and spending patterns for which there previously has been only anecdotal evidence."

Among the study's "comparative findings," Simmons reports:  "Nearly twice as many gays and lesbians (50%) drink vodka as the total U.S. adult population (26%)" "61% of gays and lesbians swim as part of their physical fitness regimen, and 46% engage in weight training," and "89% have stayed in a hotel within the past 12 months."

As stated, these findings stray well-beyond the survey's limitations.  Individuals surveyed by Simmons could very well crave more vodka, earn higher wages, and occupy an unusual number of hotel rooms.  However, it could NOT be argued the interests or earnings of these particular persons are representative of gays and lesbians in general.

Because many gays and lesbians are still closeted, it is difficult -- if not impossible -- to randomly sample the population.  Standard procedures for ensuring representativeness (including random sampling) are likely to produce an UNREPRESENTATIVE sample when surveying lesbians and gay men.  Such samples can yield systematically INACCURATE results, which -- in any case -- should not be generalized. 

News accounts of Simmons survey -- based largely, if not exclusively, on the company's press release -- have ignored even the most basic of statistical cautions.  A story by United Press International (Feb. 3), for example, began with this over-generalized lead:  "A new study reports that gays have plenty of money to spend, and they're highly likely to spend it on products that are hawked by gay-oriented advertising campaigns."

UPI further reported that "researchers say about half of those questioned report an annual income of $50,000 or more -- with one in five boasting of a $100,000 yearly take."  The story concluded by noting:  "...with companies like Absolut and Suburu advertising heavily in the gay media, gays are twice as likely as the rest of the population to drink vodka or own a sport-utility vehicle."

According to journalist Eric Jansen, "the problem with the assumption that all gays are rich white magazine readers with two VCRs, two BMWs and 2.2 dogs in the yard is this:  The very numbers that gay people have used to sell themselves on Wall Street are hanging them on Main Street."  Indeed, both homophobic rhetoric and mainstream reporting are replete with unfounded claims of gay wealth.

The American Family Association's 24-page treatise -- "Homosexuality in America:  Exposing the Myths" -- is typical.  "Myth # 8," according to the AFA, is that "homosexuals are an oppressed minority and should have the same civil rights extended to them regarding their homosexuality as other minorities."  As "evidence" for debunking this "myth," the AFA argues that lesbians and gays "have an average annual income of $55,430, over $20,000 more than the general population... Homosexuals are one of the most affluent groups in America!"

Obscured by such rhetoric is the Religious Right's OWN financial clout --  which includes organizational assets that exceed the budgets of most, if not all, lesbian and gay groups.  Recently, for example, Reuters (Feb. 11) examined the influence of the Family Research Council, "a powerful organization with an annual budget of $13 million."  As Reuters reports, the FRC "reserves its strongest language for its campaign against homosexuality....  A position paper from the organization bluntly states that homosexuality is 'unhealthy, immoral and destructive to individuals, families and societies.'"

By contrast, the annual budget for GLAAD -- "the nation's lesbian and gay news bureau and the only national lesbian and gay multimedia watchdog organization" -- just recently breached the $1 million mark.  Most regional lesbian and gay groups must get by on even less.

For years, the mainstream press has parroted the myths of gay affluence.  In 1993, for example, "USA Today" (April 23) carried a typical story on "Courting the Gay Market."  Without citing a source, the nation's leading newspaper said of lesbians and gays:  "They've got money - the average household income is $51,624 for gay men and $42,755 for lesbians, versus the U.S. average of $37,922."

Contemporary coverage of (and in) "the trade" has continued this trend, on a global scale.  Recently, for example, the "Financial News" (Feb. 2) reported on Sydney's Gay and Lesbian Mardi Gras -- in an article headlined:  "Travel Industry Loves Big-Spending Gay Crowd."  According to this account, Mardi Gras "attracts a relatively modest overseas following" --  consisting of some 2,500 or so visitors, many from the U.S -- but "these cashed-up gay tourists spend on average 50 per cent more that their 'straight' counterparts."  Repeating a familiar chord, "Financial News" also quotes the head of  an "exclusively gay" travel agency, who claims:  "The gay market has considerable disposable income -- no money is spared if they want to do something."

Surveys and statistics that paint a less-expansive picture of gay affluence are NOT so widely reported by the popular press.  In a study of "Gay and Lesbian Homeless/Street Youth," for example, Gabe Kruks found that significant percentages of homeless teens are actually young gays.  These youth -- who have been kicked out or forced to run away from home -- are not economically advantaged; quite the opposite.

Other studies indicate that lesbians and gays, in general, might actually earn LESS than their heterosexual counterparts.  In a survey commissioned by the Institute for Gay and Lesbian Strategic Studies (IGLSS), for instance, economics professor Lee Badgett suggests that -- on average --  straight men earn more than gay men; lesbian and bisexual women not only earn less than men, but less than straight women.

Political scientist Ken Sherrill has specifically criticized the Simmons survey for reporting "biased data that overestimate lesbian, gay and bisexual wealth."  "These data are then used to deny us protection against discrimination," Sherill says.  "When will we learn to stop giving credence to such crap?"

"There is no solid theoretical foundation to support any assumption that gay people are any wealthier than average Americans," Sherrill explains.  "People who are low in deference, respect and safety may well be forced to accept jobs at low wages or, at the very least, trade off cash income for job security and freedom from harassment."

Responding to such concerns, Dave Mulryan -- partner in Mulryan/Nash -- has agreed that the Simmons survey "is not necessarily projectible to anyone other than the respondents."  Sharon Stern, of Simmons Market Research Bureau, also admitted the survey does not represent "a universe of gay and lesbian people;" respondents were drawn from lists maintained by "a political organization, a credit card firm and a mail order firm," Stern revealed.   

However, these subsequent concessions were made in the lesbian and gay press -- and do not appear, anywhere, in the Simmons press release.  As reported to the general public, important qualifications are not simply missing; they are contradicted.

Several years ago, congressperson Gerry Studds penned the introduction to a collection of queer statistics -- "Gay & Lesbian Stats:  A Pocket Guide of Facts and Figures" (The New Press, 1994).  His cautionary preface remains good advice.

"We must no longer allow ourselves to be victimized by distortions and half-truths," Studds warned.  "Neither must we be content to perpetuate falsehoods that seem to serve our purposes."

* * *  ACTION ALERT!   Encourage more careful, accurate and complete reporting on this important subject; contact:  Dave Mulryan, Mulryan/Nash Advertising Agency, 161 Avenue of the Americas, New York, NY 10013, tel. 212-633-6139, fax 212-633-8696; Rebecca McPheters, Simmons Market Research, 420 Lexington Avenue, New York, NY 10170, tel. 212-916-8900; United Press International, 1400 I Street NW, Washington, DC 20005, fax 202-898-8057.

Popular "trade" publications -- such as "Advertising Age" and "Marketing Tools" magazine -- should also be encouraged to provide competent coverage of lesbian/gay surveys and stats; contact:  "Advertising Age," 220 East 42nd Street, New York, NY 10017, tel 212-210-0170, e-mail [email-masked]; "American Demographics/Marketing Tools," Dow Jones Company, tel. 607-273-6343, fax 607-273-3196, e-mail [email-masked].

[For an earlier overview of income and marketing issues, see Eric Jansen's article "The Incredible Shrinking Gay Dollar" ("Genre," Nov. 1994); Gabe Kruk's study of "Gay and Lesbian Homeless/Street Youth" appears in the "Journal of Adolescent Health" (Vol. 12, No. 7).  Lee Badgett is assistant professor of economics at the University of Maryland-College Park, IGLSS, tel. 301-405-6348, e-mail [email-masked]; Kenneth Sherrill is professor of political science at Hunter College, in New York City].

[ 2 ]

D R A G  T E E N S

On the "Jerry Springer" show, a recent topic of conversation was "Teenage Drag Queens."  The February 13 broadcast pitted two young gays against the rancor of family and audience members.  Though both "drag teens" offered a powerful and eloquent self-defense, the show ultimately privileged their attacker's talk.

Alan (aka Alana) was confronted by his sister, who declared:  "He is not old enough to make a decision that is going to affect the rest of his life... He does not know himself... I am not going to allow [this] destructive behavior!"  The sister's fiancee, Scott, was also brought onto the panel and asked for his opinion of Alan -- even though he had NEVER met the boy.  Equating cross-dressing with drug abuse, Scott declared:  "I won't have it in my house!"

The other teen -- 15-year-old Matthew (aka Laqueeda) -- had to face an angry quartet; his mother, sister, aunt, and a "friend" all spouted their resentment.  Articulate and proud, Matthew somehow stood his ground.  "You can call me a faggot, a drag queen," he said.  "I know who I am!"

After his aunt had fretted about his "condition," Matthew reminded his less-than-perfect relative that he had always stood by her -- with unconditional love -- for better or worse.  "And now you're going to make a big obstacle [out of the fact] that I have on a dress?," he exclaimed.

Matthew's family also blasted him with accusations of hanging out at bars, in the company of older men.  Though he never drank, Matthew said, he did occasionally go to bars -- where he could be with other drag queens of all ages.  A shocked and accusatory Springer asked :  "What are you doing going to a bar at 15?...  As a 15-year-old kid, you certainly don't need to be hanging around these places!"

Apparently, a more-appropriate question never occurred to the host.  Springer should have asked:  "What is our society doing...  when gay and transgender teens are given nowhere to go (but a bar) for the support, community and affirmation they need?"

Instead, empathy was encouraged for the "concerned," "distraught" and "put upon" families of queer youth.  Concern was directed toward the "poor," "suffering" parents who could "really love" their transgender teens...  if only they wouldn't "shove it in my face."  It is worth asking if similar sympathy would be afforded to other bigoted relations (say, a Baptist uncle, who moaned:  "Jerry, I love my nephew... but does he have to act like a Jew in front of me?").

Throughout Springer's show, transphobic family members would essentially demand:  "I just want you to be my BROTHER (nephew, son) -- not my SISTER (niece, daughter)."  Comments from the gallery were much the same; not ONE member of the audience offered any support for the teens.  Typical of the reaction was an individual who opined:  "If god intended you to be a woman, you would have been born one!"

Yet Springer never asked his guests or audience why they -- or society -- should suffer so desperately from chronic gender-rigidity. In fact, the host's whole approach was decidedly uninformed.

Where he might have asked intelligent questions, based on current issues and expertise, Springer seemed to have done no reading or other preparation for this show.  While shows addressing other "children's issues" have included at least one expert (a psychologist or social service representative, for example), this program invited no such guests.

Outnumbered 2 to 1, the transgender teens were left to fend solely for themselves -- and the audience was left with an absurd context for debate (This is not the first time Springer allowed panelists and members of the studio audience to viciously attack a transgender guest; in 1994, much the same thing happened during a show titled "My Boy Friend Turned Out to be A Woman").  As if everything about homosexual or transgender youth were a matter of opinion -- and nothing is a matter of fact -- the very EXISTENCE of queers becomes a refutable proposition.

At the conclusion of every show, Springer offers a "Final Thought" on the subject at hand.  Usually, he manages to strike a liberal note.  This time, he was consistently off-key.

Though Springer's "Thought" began with promise ("This probably would be a better planet if we accepted people for who they are..."), he ultimately offered some dubious advice.  Parents should "apply discipline," Springer said, and seek counseling for their children at the first signs of any "gender confusion."

The real problem is not a child's "gender confusion," but the society's confused ideas about gender.  Always, it is the oppressed -- and never the oppressors -- who are told to "get help."

* * *  ACTION ALERT!   Send critical feedback to:  Jerry Springer, "The Jerry Springer Show," 454 N. Columbus Drive, Chicago, IL 60611, tel. 1-800-96-JERRY.

Related resources:  For on-line activists, the "TCF Newsletter" is a valuable, monthly publication -- posted through AOL's Transgender Community Forum (e-mail [email-masked]).  Issue One of "TransFagRag" -- "the first and only international newsletter for gay and bi transmen" -- has just been published; for information, contact C. Julian Leonard, Elessar Press, 1259 El Camino Real, Suite 151, Menlo Park, CA 94025, e-mail [email-masked].  

M E D I A l e r t / B R I E F S
_________________________

[ 3 ] 

* * *  INDECENT PROPOSITION . . .   The Student Press Law Center (SPLC) is currently preparing an amicus brief to the U.S. Supreme Court regarding the Communications Decency (sic) Act.  As part of that process, says SPLC staff attorney Mike Hiestand, "we are looking to cite material on the Internet that -- though newsworthy -- might be considered 'indecent' or 'patently offensive' and thus subject to prosecution under the law" (for example, safe sex articles).  Hiestand is primarily seeking "material published by mainstream student or commercial news organizations," and interested individuals are asked to forward appropriate articles to SPLC as soon as possible.

C o n t a c t :  Student Press Law Center, 1101 Wilson Blvd., Suite 1910 Arlington, VA 22209-2248, tel. 703-807-1904, e-mail [email-masked], web site http://www.splc.org.  SPLC takes on various censorship cases, and recently assisted the students combating homophobia at schools in Maryland and Texas [see "Don't Ask, Don't Television," MEDIAlert!, Jan. 31, 1997].

[ 4 ] 

* * *  IT'S A DATE! . . .   Various industry sources are reporting that ABC's "Ellen" might be coming out at last, and on a date -- almost -- certain:  April 30.  Significantly this slot coincides with the vital May sweeps, during which key network ratings are measured.  According to the "Hollywood Reporter" (Feb. 14), only one hitch remains: "The final thumbs-up on Ellen's outing depends on ABC and Disney execs approving a script, which has not yet been submitted."

C o n t a c t :  Jamie Tarses, President, ABC Entertainment , 2040 Avenue of the Stars, Los Angeles, CA 90067, fax 310-557-7679, e-mail [email-masked]; David Neuman, President, Walt Disney Television, 500 South Buena Vista, Burbank, CA 91521, http://www.tvplex.com/Note.

[ 5 ] 

* * *  REEL WOMEN . . .   WiseGirl Productions has launched the "MadCat Women's Film and Video Festival" -- a noncompetitive, international venue for "the promotion and exhibition of innovative works by a diverse group of women."  The festival premieres March 21-23 in San Francisco, with a program that highlights "up and coming women film and video artists and honors the women that have come before them."  "This festival emphasizes work that generates discussion and challenges the audience to reexamine film and the role women play in its creations," says event director Holen Kahn.  "Until there is equal representation of women in both the film industry and the art world, festivals such as MadCat are necessary."

C o n t a c t :  Holen Kahn and Ariell J. Ben-Dov, Directors, The MadCat Women's Film Festival, WiseGirl Productions, 937 Fell Street, San Francisco, CA 94117, tel. 415-826-6017 or 415-436-9523.

[ 6 ] 

* * *  CRITICAL MASS . . .   Since it's Fall debut, "Spin City" has made a singular effort at inclusion and diversity.  Indeed, this ABC sitcom is currently the only primetime series to feature an African-American gay character in a recurring role.

For at least one reviewer, however, "Spin City" could do even better.  Of the show's February 11 plot, "USA Today" critic Matt Roush wrote:  "In a Valentine's episode of romantic misadventure, Mike (Michael J. Fox) is enlisted to masquerade as Carter's (Michael Boatman) lover when Carter's ex (Luke Perry) shows up with a fiancee.  Mike's panic at playing gay is below this show's dignity.  It would have been fresher if he'd willingly gone along with the joke only to learn (to his dismay) he was lousy at it."

Whatever the other faults or merits of his critique, Roush does what few mainstream critics have ever done:  recognize heterosexism as a critical concern.  Given the diminished expectations that homophobia encourages, his review is also an admirable reminder.  Expect the media's best, or it's the least they can do.

C o n t a c t :  Matt Roush, Critic, and David Mazzarella, Editor, "USA Today," 1000 Wilson Blvd., Arlington, VA 22229, fax 703-247-3290, e-mail [email-masked]; Jamie Tarses, Entertainment President, ABC, 2040 Avenue of the Stars, Los Angeles, CA 90067, fax 310-557-7679, e-mail [email-masked].

[ 7 ] 

* * *  PROMISING PROGNOSIS . . .   In the February 6 episode of NBC's "E.R.," a recently-added character -- "Dr. Maggie Doyle" (Jorjan Fox) -- came out to a friend and co-worker.  Doyle's sexuality was revealed during a brief scene, in which she unexpectedly runs into an ex-girlfriend.  To what extent this character's lesbian or bisexual life will be developed remains to be seen.  However, the series has enjoyed both critical acclaim AND ratings success -- a fortifying mixture, which should encourage a progressive creativity.

Meanwhile, on another network...   During the February 7 episode of CBS's "Nash Bridges," a recurring character -- "Stacy" (Angela Dorhmann) -- identified as a lesbian.  As Stacy told another character, she's "dating women now." 

C o n t a c t :  Leslie Moonves, President, CBS Entertainment, 7800 Beverly Boulevard, Los Angeles, CA 90036, e-mail [email-masked]; Michael Crichton and John Wells, Executive Producers, Crichton Television, 4000 Warner Brothers Blvd., Production Building 1, Los Angeles, CA 91505; Warren Littlefield, President, NBC, 3000 West Alameda Ave., Burbank, CA 91523-0000, fax-818-840-3247, e-mail [email-masked] ["E.R." is produced by Crichton Television for the NBC network].

[ 8 ] 

* * *  POLLUTED AIRWAVES . . .   Kevin Jennings -- director of the Gay, Lesbian and Straight Teachers Network (GLSTN) -- recently appeared at a junior college in Modesto, California.  Unfortunately, the event was hailed by local broadcasters with less-than-broad minds.

During their January 17 show, KFIV's morning DJs -- Rick Minyard "and his sidekick Tom" -- ridiculed GLSTN and Jennings.  According to one listener, the radio hosts "intimated that the GLSTN Executive Director was less than a man, saying 'their man, or boy or whatever he is, Kevin Jennings will be here.... that's so special... isn't that special' (imitating Dana Carvey's Church Lady character from 'Saturday Night Live')."  The same DJs have been a source of both racist and homophobic "humor" in the past.

With more than forty chapters -- and a membership of over four thousand teachers, parents, and concerned citizens -- GLSTN is the largest national organization dedicated to combating homophobia in classrooms and curricula.  Members work to insure that "schools are places where all people are respected and valued, regardless of sexual orientation."

C o n t a c t :  KFIV Newstalk 1360-AM, 3600 Sisk Road, Modesto CA, tel. 209-545-5585; Gay, Lesbian and Straight Teachers Network, 122 W. 26th Street, Ste. 1100, New York, NY 10001-6804, tel. 212-727-0135, fax 212-727-0135, e-mail [email-masked], web site http://www.glstn.org/.

[ 9 ] 

W E B  W A T C H  .  .  . 

* * *  COLOR-FULL SITE . . .   A webzine dedicated to gay and lesbians of color, "Blackout" offers news releases, reviews, stories, interviews, a national events calendar, links galore and a live chat page.  According to producers, "It's as glossy as the Internet is ever going to get!" [http://www.networkamerica.com/~dagarrat/blackout].

* * *  BOOK REPORT . . .   An online picture book written for, but not exclusively to, the children of gay or lesbian parents is now available at Open Prairie Syndicate's web site [http://www.visi.com/~oprairie/hoover/book/book.html].  The book -- "If the Sun Were Queer" -- was inspired by the Sharon Bottoms travesty and similar cases nationwide, where children have been removed from or denied placement in a queer parent's home.  Online for over a year, the Open Prairie Syndicate regularly "showcases cartoonists who work outside of the mainstream press" -- including Alison Bechdel's "Dykes to Watch Out For" [http://www.visi.com/~oprairie/].

* * *  LESBIAN LAUGHTER . . .   Laugh Lines Press -- "publisher of award-winning lesbian humor books" -- now has a website [http://www.outbooks.com/laughlines].  

* * *  MENTOR-BY-MODEM . . .   A "Mentoring Site for Gay, Lesbian, Bisexual, Transgendered Youth, Young Adults and their Friends" is currently under development [http://www.geocities.com/WestHollywood/6210].  According to creator Randy Olson, his new site is intended to provide "an additional resource for youth to obtain support, answers to their questions, and other information, through an online network of mentors, peer and adult."  Among the featured pages is  "Our Stories, Our Lives" -- a compilation of "people's stories and experiences as they relate to coming out, dealing with sexuality, homophobia, etc."  "Anyone interested in sharing their stories can reply via e-mail ([email-masked]) or directly at the website," says Olson.

* * *  HOMO MOVIES . . .   "The Lavender Lens" is a weekly feature on queer film history, written by David Johnson and illustrated with movie stills  For more information, browse Johnson's home page [http://home.aol.com/flicfag].

* * *  FEEL THE FORCE . . .   The National Gay and Lesbian Task Force has upgraded its web site -- "Task Force Online" -- which now features a fully-searchable database of state bills and legislative information [http://www.ngltf.org].  "We're proud to offer this new, valuable resource to activists and organizers around the country," said Kerry Lobel, NGLTF executive director.  "It's in our mission to powerfully leverage and integrate all our high technology assets in the fight for equality."

***  TV GUIDANCE . . .  The "Ultimate TV List" has been relocated [http://www.ultimatetv.com/]; this site is one of the best on the net for searching all-things-television:  shows, networks, addresses, news, industry links, and more.

[end]

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AUTHOR NOTES

Al Kielwasser is the editor of "Gay People, Sex and the Media" (New York:  Haworth Press).  His media criticism and research have appeared widely, in both mainstream and academic publications (including the "Journal of American Culture," "Journal of Homosexuality," "Journal of Popular Culture," and "Critical Studies in Mass Communication"); he was twice elected Chair of the Gay & Lesbian Alliance Against Defamation/San Francisco Bay Area.

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ABOUT MEDIALERTS

Distributed as a community press service since 1992, "MEDIAlert!" [TM] is a biweekly, advocacy-oriented column of media criticism, primarily focused on lesbian/gay/bisexual/transgender issues.  Recipients may print, publish or post this material, in whole or part, under this or any title, without prior permission.  When appropriate, attribution can be made to "Al Kielwasser" and/or "MEDIAlert!"  File copies of publications using all or part of any "MEDIAlert!" are always appreciated (and can be sent to the address below).  Next "MEDIAlert!":  February 28, 1997.  Contact:  A. P. Kielwasser, MEDIAction, 163 Park Street, San Francisco, CA 94110-5835, voice-mail 415-826-5203,  fax 415-826-5203, e-mail [email-masked].

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