Date: 95-09-18 04:22:11 EDT From: JFYMAG [E-mail Media Kit] We invite your company to join us in launching a bold and provocative magazine for African-American gay and bisexual men on December 1, 1995! JFY (Just For You) Philosophy/Mission Our mission is to present the most comprehensive, entertaining, and honest viewpoints of the Black gay community, estimated to number nearly 750,000 or more strong nationwide. From politics, culture, and health issues to fashion, entertainment, and sexuality, we will set about to promote the intelligence, creativity and intelligence of Black gay men through a philosophy that unity and togetherness builds a strong community. There's has never been another magazine like it! JFY stands for "Just For You," a publication specifically designed for Black gay and bisexual men. Produced on high-quality glossy paper, JFY will reach an estimated 10,000 readers in it's intial printing and every issue will feature articles and stories of interest to Black men who take their lives, their sexuality and their culture seriously. Our principle target audience is the 25-48 year-old professional man with an income between $27,000 and $50,000. We will combine a bold look and creative design reminiscent of some of today's most competitive mainstream publications including Vanity Fair, Emerge, Out and Essence magazines. However, our overall look will be completely unique to JFY! Bold. Intelligent. Creative. Powerful. In a frank, straight-to-the-point style, JFY will cut straight through to the heart of matters, making for a fascinating and thought-provoking reading experience. In each progressive issue, JFY will refine and reinforce its messege of positivity, creativity and power among Black gay and bisexual men. Fashion, Politics, and our unique feature spotlighting Black couples are only three examples of how JFY will be reflective the various interests of Black men who love men. There will be poetry for the soul. Fiction for the imagination. Satire for the mind. Commentary for the intellect. With a national network of contributors and staff and an agressively bold and creative vision, JFY Magazine will explore and expand the boundaries of the concerns, hopes, dreams, desires, and minds of Black men for and into the coming millennium. Who is the market? The Black gay (male/female) community is estimated to number nearly 750,000 or more of the total U.S. population according to 1990 US Census data. Black gay men compromise close to half that number and tend to fall within the vast majority of demographic categories from the Simmons survey. Single gay men earn an average annual income of $36,800, more than triple the national average of $12, 287. They have fewer dependents and more discretionary income to spend on luxury goods and services. Black gay spending patterns also mirror Black heterosexual spending patterns, who according to Impact Resources, have more discretionary income and maintain a more liberal spending lifestyle than their white counterparts. Like their white gay counterparts, Black gays travel, eat out, purchase records and CDs, buy electronic conveniences, purchase clothes and shoes, read more books and magazines and follow other consumer trends more than their white or Black straight counterparts. Unlike white gays and contrary to popular belief, Black gays identify more with Black-oriented issues and concerns overall. Television and radio viewing and listening patterns mirror those of Black heterosexuals. Political and cultural views do not vary greatly, either. The majority of Black gays live in predominately Black neighborhoods, near their families, friends, churches, and other predominately Black institutions; this is counter to mainstream (white) gay living patterns in so-called "gay ghettos" such as Greenwich Village in New York City, the Castro district of San Francisco, or Midtown in Atlanta. Indeed, many Black gays do not even use the label "gay" as an identifier, choosing a variety of identifiers to expresss their sexual identities. Black gay/bisexual/transgender social/demographic patterns are unique. This market traditionally does not frequent predominately white-frequented gay clubs, discos, or bars in large numbers, choosing instead to patronize clubs that cater to a predominately Black clientele in public socialization patterns. This age group roughly covers 18-35 years old. In private socialization patterns, middle to upper-middle class Black gays tend to frequent a circuit of house parties, private clubs, and other upscale, non-nightclub functions; this group, generally ranging from 28-45 years old, is also more likely to be involved in organizations serving the Black gay community and be more politically active. Older gays, 36-up, tend to be more home-oriented and settled; they read more, travel more and are more likely to be active in local gay and mainstream activities in their communities. In addition there are Black gay fraternities, the house/ball scene (a la Paris is Burning), a Black gay progressive/artistic community, the transgender community, and other smaller subgroups. Because of the unique social, geographic, and socio-political dispersement patterns of Black gays in general (and Black gay/bisexual men, in particular), traditional marketing techniques tend to be ineffective in reaching the breadth of this market. Currently no publication will serves the Black gay/bisexual community with the depth and breadth of JFY. How will JFY fit in? JFY is formatted and targeted for the Black-identified gay/bisexual male. This market is estimated to be roughly 325,000 or more in number nationally; in 5 years, JFY is targeted to reach up to fifty thousand readers. While our mission is to reach the far too neglected Black gay male community, the reality of our readership is that many will be white males who are interested in Black issues and concerns and/or date Black men; collectors of erotica; Black straight women; Black gay women who are supportive of Black gay male issues or who have gay friends; and others who support alternative viewpoints counter to mainstream publications. While the final numbers are not yet known, these periphery sub-groubs to our target audience increase our overall readership by up to 30% or more of our current numbers. What makes our publications unique are several factors. First, our glossy formats put us ahead of the current competition, all of whom currently produce on cheap newspaper print. Second, our editorial content is the pure fodder for water-cooler conversation! It's direct, straight-from-the-hip, take-no-prisoners style that has captured the imagination of our readers and supporters around the country and has helped us acheive a pass-along rate of four-to-one (for every buyer an issue of JFY, at least four friends and associates read some part of it), making us a prime source for advertisers looking to reach this lucrative market. Third, our magazines are the only East Coast-based publications period. This means that we are the sole localized suppliers reaching the Black gay market on the East Coast and the advertising community that looks to reach the Black gay community. Yet, our national coverage also opens up other market to let consumers know about their products and/or services! Finally and most importantly, we are poised to become the single most influential media outlet serving the Black gay community period. By spreading a wide, yet focused net across the Black gay spectrum, our publications and future projects are set to become the most comprehensive resources for the Black gay community for commentary, news, reviews, profiles of movers and shakers, community role models, stories on issues that affect our lives, lifestyles, health and HIV/AIDS awareness issues, and dealing with our sexuality and our realtionships. And we are going on the World Wide Web!! SPECIAL LOW INTRODUCTORY ADVERTISING RATES 1X 2X 3X 4X 5X 6X Full Page $375.00 $637.50 $ 965.25 $1275.00 $1593.75 $1800.00 3/4 Page 281.25 478.13 717.19 956.25 1195.31 1350.00 1/2 Page 187.50 317.90 478.13 637.50 96.87 900.00 1/3 Page 123.75 210.38 315.56 420.75 525.94 594.00 1/4 Page 93.75 159.38 239.06 318.75 398.44 450.00 Card Rate 85.00 144.50 216.75 289.00 361.25 408.00 AD SIZE DIMENSIONS Full page -- 7.5"w x 10"d 3/4 page -- 4.5"w x 10"d 1/2 page -- 3.5"w x 10"d (verticle) 1/2 page -- 7.5"w x 4.75"d (horizontal) 1/4 page -- 3.5"w x 4.75"d 1/3 page -- 2.5"w x 10"d Card -- 3.5"w x 2"d SPECIFICATIONS 1. Camera ready ads are best. However, for a limited time, we will design your ad at no additional charge! Please contact us for details. 2. Also for a limited time, inside front, inside back and back page ads are the same rate as a regular full page ad. 3. All advertising must be paid in full before going to press. Any corrections are free of charge after 1st printing. 4. Cash, checks or money orders only. Please make payable to JFY MAGAZINE. PUBLICATION SCHEDULE & DEADLINES STREET DATE MECHANICAL & PAYMENT DEADLINE* 12/1/95 11/15/95 2/1/96 1/15/96 4/1/96 3/15/96 6/1/96 5/15/96 8/1/96 7/15/96 10/1/96 9/15/96 12/1/96 11/15/96 *Payment schedules are negotiable. This is a golden opportunity for your company or orgainization to reach one of the most underserved markets in the country! And at an unbelievably low introductory rate!!! For more information, contact John Bernard Jones at 215-564-3647 or respond via email. JFY Magazine 1730 K Street NW, Suite 304 Washington, DC 20006