Date: 19 Jul 2000 21:10:27 -0000
From: "HERO Press Release" <pressoffice@heromag.com>
Subject: HERO PUBLISHES FIRST GAY WEDDING GUIDE FOR MEN

HERO Press Release - http://www.heromag.com

FOR IMMEDIATE RELEASE--July 19, 2000:

HERO MAGAZINE PUBLISHES FIRST-EVER GAY WEDDING GUIDE FOR MEN 

Wedding guide and planner hits newsstands nationwide on August 1st.

LOS ANGELES--HERO, the nation’s leading gay men’s lifestyle magazine has
published the first guide to weddings ever created for the gay male
market. 

The HERO Wedding Guide hits newsstands Aug. 1 and features 132 pages of
resources, "how-to" articles, and planning checklists, as well as stories
on dealing with religious aspects, throwing a bachelor party, and making
the wedding night memorable.

While same-sex marriages are not yet recognized in the U.S., that didn’t
stop HERO from leading the way. 

"Gay men have been having weddings, holy unions and commitment ceremonies
for years," says HERO Editorial Director and CEO Paul Horne. "The recent
Supreme Court decision in Vermont clearly indicates that the HERO Wedding
Guide is a resource whose time has come."

The Wedding Guide also features a photo gallery from a "mass wedding" held
during the Millennium March on Washington last April. Other articles
include: The 10 best honeymoon destinations for men, a formal fashion
guide, and a complete resource guide of gay-friendly registries, florists,
photographers, caterers and venues. The guide will be updated annually and
available online at heromag.com.

With a print run of 75,000 and more than 200,000 readers, the 132-page
issue is HERO's biggest to date. The magazine's circulation has quadrupled
since its 1998 launch, and ad pages are up by 200% in 2000, according to
Horne. After publishing bimonthly for 2 years, HERO will begin publishing
monthly in October. 

In its May issue, Library Journal named HERO "One of the 10 Best New
Magazines of 1999" alongside mainstream titles like Talk, Code, and Ebay.

*** For Wedding Guide cover art, visit http://www.heromag.com/press.

ABOUT HERO

HERO is the leading national magazine for gay men. Its website,
heromag.com, is the most recommended gay media site at Recommend-It.com,
and the third largest worldwide affiliate site in the One and Only dating
network. HERO was called one of the "30 Most Notable Magazine Launches of
1998" by the Guide to New Consumer Magazines. The magazine's mainstream
approach to gay life has won advertising partnerships with Fortune 500
companies such as Kraft, United Airlines, Merck, and Prudential. HERO is
based in Los Angeles with offices in New York.

Note: To receive a free trial subscription to HERO Magazine, send an email
with your name and address to freetrial@heromag.com.

http://www.heromag.com


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