From: David Saries Date: Tue, 02 Apr 1996 10:37:37 -0500 Subject: Navratilova Announces Donation of $50,000 For Immediate Release Media Contact: Do Tell, Inc. 610/397-0100 Pam Derderian -or- David Saries Martina Navratilova Announces The Donation Of Over $50,000.00 to the Lesbian & Gay Community Philadelphia, PA (2/14/96) -- In October, tennis legend and leading advocate of gay causes, Martina Navratilova introduced the Rainbow Card, an internationally accepted Visa credit card, the use of which supports causes of interest to the lesbian and gay community. Just four months after launching the Rainbow Card, Navratilova announced the donation of over $50,000.00 on behalf of the Rainbow Endowment, a non-profit organization that contributes funds derived from use of the Rainbow Card to beneficiary organizations serving the lesbian and gay community. ³Initial cardholder support of the Rainbow Card has been tremendous,² stated Navratilova, spokesperson for the Rainbow Endowment. ³Each of us working on the Rainbow Card program are grateful for the overwhelming support that we¹ve received from the lesbian and gay community and the opportunity to give back to our community in such a significant way. These early contributions are a tribute to all of the cardholders who have responded so enthusiastically to the Rainbow program and to the needs of the community.² The program has also enjoyed tremendous corporate support from Subaru of America, Inc., Founding Sponsor of the Rainbow Endowment. According to Navratilova, ³Subaru is the ideal corporate partner. Already they have played an integral role in helping us fund crucial organizations committed to HIV/AIDS and breast cancer research and services. We are thankful for Subaru¹s ongoing commitment and support.² ³The rapid growth we have been experiencing has been exciting to our project partners at Subaru, Travelers Bank and Visa USA,² stated Pam Derderian, principal of Do Tell, Inc., the lesbian owned marketing agency that created the Rainbow Card. ³As a result of our early acceptance, we plan to accelerate our marketing plans for 1996, which will ultimately bring us closer to reaching our long term goal of securing 250,000 Rainbow Card members, and raising over $20 million for the Rainbow Endowment within a five year period.² The six inaugural beneficiary organizations of the Rainbow Endowment are the AIDS Information Network, Astraea National Lesbian Action Foundation, Community Research Initiative on AIDS, National Breast Cancer Coalition, National Lesbian and Gay Health Association and the National Center for Lesbian Rights. Each non-profit group which received a letter from Martina on behalf of the Rainbow Endowment, along with a check in the amount of $8,500.00, is committed to lesbian and gay health, cultural and civil rights work. Available through Travelers Bank, USA (1-800-99 RAINBOW), the Rainbow Card offers no annual fee, a super low introductory rate of 6.65%, free cards for ³chosen family² members, and the option for domestic partners to apply jointly for increased credit lines. Those interested in obtaining a Rainbow Card can call 1-800-99-RAINBOW. Applications are also available at various gay-friendly restaurants, bookstores, and other retail establishments throughout the country, or visit the Rainbow Card web site at: http://www.gayweb.com/ rainbow/index.html. #### Press Note: For more information please call Pam Derderian or David Saries at 610/397-0100.