From: "Media Relations Officer, Aggressive AIDS Prevention, Inc." Subject: Press Release: "Potty Training" at Folsom Street Fair Date: Wed, 7 Jul 1999 01:36:17 -0700 PRESS RELEASE FOR IMMEDIATE RELEASE 16 September 1999 Contact: Devin Kordt 415.255.6022 Ext. 1 PST "POTTY TRAINING" AT FOLSOM STREET FAIR CAPTIVE AUDIENCE TO RECEIVE HIV/AIDS REMINDER AS AGGRESSIVE AIDS PREVENTION, INC. TARGETS URINAL CROWD SAN FRANCISCO, CA - September 16th, 1999 - Folsom Street Fair revelers are in for a fly-dropping surprise this year as they are met with a targeted message from Aggressive AIDS Prevention, Inc. etched on urinal screens. The 30 day deodorizers feature a tagline of "This Folsom Remember AIDS" and will turn up in over 50 locations including bars, gyms, and sex clubs around the South of Market, Polk, and Castro neighborhoods. The message continues with Aggressive AIDS Prevention, Inc.'s logo illustrating a male figure confidently navigating the epidemic with the tools of consistent condom use and clean needles. With many foreign tourists attending the event, the image itself provides prevention education on sight. The public service ad communicates a prevention message in an entertainment environment and inspires people to maintain healthy and responsible behavioral choices. Further, it offers a "reality check" crucial in an environment where festivalgoers' judgement may be impaired due to alcohol and other recreational drug consumption. "We frequently witness community fundraising events benefiting HIV/AIDS programs and yet seldom see any form of prevention messaging onsite" says Devin Kordt, Founding Director and President of Aggressive AIDS Prevention, Inc. "This is an opportunity for the Fair sponsors and the nightclub community to demonstrate their intent of prevention or profit." he adds. With San Francisco projected to incur 500 new HIV/AIDS infections this year Aggressive AIDS Prevention, Inc.'s goal is to bring a heightened degree of awareness and shared responsibility concerning HIV/AIDS transmission to the Fair. "It is through repeated and repackaged prevention messages that we can make a dent in the current climate of HIV/AIDS apathy" says Kordt. "If just one person is prevented from HIV transmission during this highly charged sexual event, our work has been done." Held the last week of September and billed as the third largest Fair in California, the 300,000 attendee block party produced by South of Market Merchants' and Individual's Lifestyles Events (SMMILE) celebrates the S-M community and welcomes spectators. A photo of the urinal screen ad can be found online at: www.aggressive.org . Aggressive AIDS Prevention is a nonprofit corporation dedicated to raising awareness of HIV/AIDS, encouraging HIV antibody testing, and promoting HIV Negative maintenance through Media. ### ****** "Aggressive AIDS Prevention, Inc., is a nonprofit corporation dedicated to raising awareness of HIV/AIDS, encouraging HIV antibody testing, and promoting HIV Negative maintenance through Media." ****** Mailing Address: PO Box 26227, San Francisco, CA 94126 Telephone: 415.255.6022 ****** Visit our website at: http://www.aggressive.org ****** Subscribe to our FREE Action Alert and receive timely news via email from the HIV/AIDS prevention front, the latest on our programs and campaigns, updates about issues and trends impacting HIV/AIDS, and immediate notification of new features on our website. Visit this link to subscribe: http://www.aggressive.org/action_alert_sign_up.htm